Nike 1:1 IOS App
Making it easier for Nike Athletes to connect with customers
Lead Designer
Brief
Nike aimed to design an iOS tablet app that would allow Nike Store Athletes (employees) to facilitate in-store meetings with Nike+ members. The app needed to provide real-time data to the Nike Athletes about each member, offering them the opportunity to sign up for events, classes, Nike apps and in-store services.
Role
As the UX and Design Lead, I was responsible for overseeing product ideation, UX/UI design and testing across all aspects of the user experience. This included creating sitemaps, wireframes, UI components and prototypes. I also conducted comprehensive testing sessions with Nike Athletes in-store and facilitated focus groups with Nike+ members.
Outcomes
The app debuted in Nike stores in NYC and Miami, successfully streamlining the in-store interaction between Nike Store Athletes and Nike+ members. It empowered Nike Athletes to easily guide members through event sign-ups, class bookings and access to exclusive Nike services.
Post-launch feedback from both Nike Athletes and members showed improved satisfaction with in-store services and a more personalized customer experience.
