DePalma Studios Website
Revamping DePalma Studios’ website to reduce bounce rate and enhance user experience
Principal Product Designer
Client
DePalma Studios is a full-service product design agency based in Nashville, TN. DePalma focuses on delivering creative, strategic solutions that help businesses build stronger, more effective digital products.
Team
Matthew Whiting — Principal Product Designer
Ana Hill — Illustrator
Floyd DePalma — Content Strategist
Contribution
As the Principal Product Designer, I led the redesign and optimization of the entire site's user experience. Additionally, I developed and implemented a new brand direction for DePalma Studios, aligning the visual identity with the updated user experience.
Brief
The previous website acted as a substantial obstacle in the sales funnel, resulting in a ~70% bounce rate from the existing landing page. Users were redirected from DePalma's impressive Clutch profile to a lackluster web presence, causing the majority to exit the funnel prematurely.
Along with addressing the visitor bounce rate, my task was to complete a visual refresh and improve the UX and UI of the DePalma Studios website.
Outcomes
Within 2 weeks of the initial launch of the new website DePalma was able to decrease the bounce rate from ~70% to ~32%.
Additional metrics:
Page Views +42%
Average Session Duration +34%
Bounce Rate -38%
