The Nike Bra Fit app is a part of an in-store service offering that helps Nike customers find a sports bra with the appropriate fit and function.
It supports Nike Athletes by providing a bra fit calculator that spans international sizes and units of measurement, presents fit and support recommendations and summarizes the customer's preferences with a post-session email.
In my role as UX/UI Consultant my team and I were responsible for concepting, creating and testing all UX and UI aspects of the experience. I created sitemaps, wireframes, UI components and prototypes and rigorously tested these via focus groups.