Weightwatchers Web App
Our team's challenge was to create a web app that would gather data from multiple fitness trackers (Fitbit, Withings, etc.) and translate this data into the Weightwatchers point-based weight-loss system.
As a UX Consultant my team and I were responsible for auditing the previous version of the web app and identifying pain points, resolving these pain points using wire-framing, prototyping and user testing and creating a launch-able, high fidelity MVP. I was also responsible for the look and feel, animations and iconography.
Once the user reaches their daily Activity Baseline quota they become eligible to earn Weightwatchers Activity Points.
You earn Activity Points with exercise. The more you move, the more Activity Points you earn, which allows you to eat a little more.