Narrative Tracking Product

Web-based Analytics Tool

Design Lead, UX

 

 

This is a web-based interactive tool and associated quarterly report that provides a wide-angle view of external media narratives that pertain to one's business. The product gives executives and analysts the ability to organize published articles into media narratives and track them against their business objectives.

 
 
 
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The executive summary landing page

 
 
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Topic leaderboard

 
 
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Leaderboard open state with narrative/article rollover

 
 
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Article list click-through for selected narrative

 
 
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Sketches from the team at Citizen, Inc.