Narrative Tracking Product
Web-based Analytics Tool
Design Lead, UX
This is a web-based interactive tool and associated quarterly report that provides a wide-angle view of external media narratives that pertain to one's business. The product gives executives and analysts the ability to organize published articles into media narratives and track them against their business objectives.
The executive summary landing page
Leaderboard open state with narrative/article rollover
Article list click-through for selected narrative
Sketches from the team at Citizen, Inc.