Narrative Tracking Web Product
This is a web-based interactive tool and associated quarterly report that provides a wide-angle view of external media narratives that pertain to one's business. The product gives executives and analysts the ability to organize published articles into media narratives and track them against their business objectives.
My role as Sr. UX and UI Designer was to collaborate with my team and with the business analysts to determine the best way to organize and present the complex data sets. I was responsible for creating data visualizations, the look and feel of the product and was a significant contributor to the user experience.