Nike Bra Fit MVP

Tablet App and Email

Design Lead, UX



The Nike Bra Fit app is a part of an in-store service offering that helps Nike customers find a sports bra with the appropriate fit and function. It supports Nike Athletes by providing a bra fit calculator that spans international sizes and units of measurement, presents fit and support recommendations based on sports, and summarizes the preferences of bras tried on in-store with a post-session email.


Fit recommendations are based on multiple inputs: sport impact level, construction preferences, measurements, and the regional sizing system. 


Once a fit is determined the app makes product recommendations.


A wrap-up screen is presented and a post-session email is sent detailing the experience.


Post-session email


Early wire frame sketches