Nike Bra Fit MVP

Tablet App and Email

Design Lead, UX

 

 

The Nike Bra Fit app is a part of an in-store service offering that helps Nike customers find a sports bra with the appropriate fit and function. It supports Nike Athletes by providing a bra fit calculator that spans international sizes and units of measurement, presents fit and support recommendations based on sports, and summarizes the preferences of bras tried on in-store with a post-session email.

 
 
 
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Fit recommendations are based on multiple inputs: sport impact level, construction preferences, measurements, and the regional sizing system. 

 
 
 
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Once a fit is determined the app makes product recommendations.

 
 
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A wrap-up screen is presented and a post-session email is sent detailing the experience.

 
 
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Post-session email

 
 
 
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Early wire frame sketches